Freelance Website Designer and Developer

Search Engine Optimisation (SEO)

One of the key measures and success criteria for any website is the number of visitors. For a website to achieve the maximum number of visitors possible it must be optimised to ensure an increase in targetted traffic to your website.

I can assist you to do this by ensuring the content and HTML layout on your web site pages is display in the most efficient manner to allow website 'spiders' to identify and index appropriate key phrases from your site. The result of 'spider-friendly' web sites is that you will have greater visibility on search engines such as Google and Yahoo.

The end result of achieving a higher ranking on the major search engines is that there will be more users clicking through to your web site.

There are various other methods of increasing traffic to your website and I can provide advice and recommendation to help you with this.

Website Analytics

The success of any web site is crucially dependent on a successful Search Engine Optimisation campaign and an understanding of Website Analytics.

I can assist you in selecting key phrases to use within your content, initially registering your web site with the major search engines to speed up the process of indexing your site and monitoring your key words and phrases to determine a measurable level of success.

I can also provide a regular review and report of your website traffic. Within this report I will provide recommendations and options to help you to increase the number of visitors to your website and also to make sure that when those visitors do arrive they are achieving the desired outcomes within the website.

Website Standards

I aim to develop all websites using the latest Web Standards specified by the World Wide Web Consortium (W3C).

There are a number of advantages to this including greater visibility for Search Engines, Backwards compatibility to ensure people with older web browsers can still view your web site, accessibility for disabled users, increased download time, no errors and reduced maintenance costs.

By using Cascading Style Sheets you can consistently define the appearance and layout of your web site. This will offer the ability to manipulate the look and feel of your website from a central location.

Website Accessibility

Web Accessibility means that your website should be developed in a way which allows the content to be fully accessible to people with disabilites. This can encompass visual, auditory, physical, speech, cognitive and neurological disabilities.

There are recommended accessibility standards and guidelines outlined by the Website Accessibility Initiative (WAI). These guidelines and resources provide recommendations to help make websites accessible to everybody.

By understanding these resources and guidelines I can make sure that your website is developed in a way which will give consideration to accessibility within your website from the outset.

Database Solutions

If you have are considering storing a lot of content on your website then you may wish to consider investing in a database back-end solution for storage of the content. I recommend that you use a MySQL database due to its high performance, reliability and low cost.

If you have an existing database then I can assist you in migrating it to MySQL or alternatively in implementing a solution using your existing database package.

Content Management System

I can implement a customised Content Management System to your website including a fully functional text editor for editing content directly online. This will allow you the freedom to add, remove and edit content to your website immediately to ensure you site is constantly up to date. The advantages of a dynamic web site will ensure your visitors return to your site again and again.

I am familiar with the main open source blogging and content management platforms:

• Joomla!
• Wordpress
• Drupal
• Textpattern

I can help you to install the software, create templates and customise individual components if required.

E-Commerce

If you are looking for an e-commerce website to allow you to sell goods online then I provide recommendations on the most suitable solutions.

From proprietery products to open source software I maintain a regular review of available e-commerce software.

I can help you to install the software, create templates and give training and advice on how best to use the software so that you always have help at hand to help make your e-commerce business a success.

I can also help to integrate Credit Card payment functionality into your e-commerce application to allow you to accept online payments. As part of this service I can provide a review and recommendations of available merchant payment providers.

Graphic Design

I also design and create customised graphics and logos. If you have an existing logo I can develop additional images for your website based on your original logo ensuring a level of consistency to your online and offline brand.

I recommend that the majority of your website be content based, however, additional graphics will add the finishing touch to a professional looking site.

I can provide recommendations and help you to source additional images for your website if required.

Whether it be icons, photography, logos or detailed artwork I can help you to find the right solution to make your website come alive.

Domain Name Registration

I can help you to find and register a suitable domain name for your website. The domain name is the web address where people can find your website. ie. www.domainname.com

Nowadays there are fewer and fewer available domain names which may be suitable for your website, so I can help you to research and identify any available options.

Website Hosting

Your website will need to be hosted on a web server in order to make it available on the internet.

I provide a fast, secure and reliable service hosted via a third party solution provider. To keep things simple I will always be your first point of contact for any problems with your website hosting.

I currently offer Domain Name Registration and Website Hosting from as little as £5.00 per month.

I can also provide additional services to monitor your website to ensure that if the website ever goes down for technical reasons I can identify and resolve this with as little impact as possible.

Bespoke Web Application Development

If you have a great idea for a website or online application I can help you build it. Whether it be a customised database, content management or work tracking application I can help you create the ideal solution for your business or organisation.

I can help you to scope out the requirements, structure, design and specifications for your application to make sure that the final solution meets your needs.

I do not believe in re-inventing the wheel so if there is a suitable alternative available I can recommend this to you with additional options for customising these to meet your needs.

Open Source Application Development

Cyberience Internet Solutions develop their own selection of Open Source Software which are available under the GNU General Public Licence.

Additional services are available to help host, install, customise and rebrand these applications.

My customisation services can be extended to any Open Source Software which you would like to use on your website such as:

• phpBB
• Joomla!
• Drupal
• Wordpress
• MediaWiki
• osCommerce
• TextPattern
• Magento eCommerce
• SugarCRM

Monthly Website Review Services

For a fixed monthly fee I can provide ongoing support to you to make sure that you are consistently achieving the maximum benefits from your website. The web industry is so fast moving that it is imperative that you have someone on hand to keep tabs on the latest trends and techniques to get the best from your online presence.

This monthly fee includes the following services:

Website Monitoring

If your website goes down for technical reasons I will put measures in place to make sure I am the first to find out. I will aim to resolve any issues within 4 hours to make sure you website is up and running for the maximum available time.

Visitor Analysis / Search Engine Review

I will review your website on a monthly basis and provide you with a personalised report including recommendations for increasing the number of visitors and revenue for your website.

Keep It Fresh

A website should be organic and should be able to adapt and grow with your business. By keeping on top of the latest industry trends and changes I can ensure that I provide the best advice and recommendations at all times to make sure your website is achieving the maximum benefits and results for your organisation.

Web Industry Changes

If a new browser is released I will automatically make sure that your website is fully tested and functional within the browser.

If new recommendations come out I will make sure you are notified of these and any potential actions which need to be taken.

Success Together

With the Monthly Website Review Service you will not feel like you have paid a web designer to develop your website, then walk away. You will feel like we are working together to achieve combined success.

You really have nothing to lose. You could try it for a month and if you do not find it valuable then you can cancel the service.

If you have an existing website and would be interested in this service please contact me.